Type of Document Master's Thesis Author Robinson, Thomas Christopher Author's Email Address trobinson24@student.gsu.edu URN etd-04202008-190035 Title The Sticking Out Parts: A Content Analysis of Print and Website Advertisements on Breast and Penis Augmentation Degree Master of Arts Department Sociology Advisory Committee
Advisor Name Title Elizabeth Sheff Committee Chair Dawn Baunach Committee Member Denise Donnelly Committee Member Keywords
- website advertisement
- print advertisement
- penis augmentation
- medical discourse
- breast augmentation
- embodiment
- fetish discourse
Date of Defense 2008-04-09 Availability unrestricted Abstract Breast and penis augmentations are century old processes of body modification continuing in development and practice today. This Masters thesis is a content analysis of breast and penis augmentation print and internet advertisements to explore one facet of augmentation discourse presented in public space. Relevant theoretical literature includes fetish discourse and medical discourse as existing frameworks that conceptualize augmentation predominantly as a process of body fragmentation. After reviewing this literature, I expand to blend together perspectives from three body theorists, Maurice Merleau-Ponty, Michel Foucault and Judith Butler, as an alternate framework for embodiment. I then use content analysis to examine the data collected from 21 print sources and 27 internet sources. The data indicates fetish discourse, focusing on body fragmentation, is the dominant content in breast and penis augmentation advertisements; however, I argue in the conclusion that incorporating elements of embodiment into fetish discourse is a better perspective for future research.Files
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