Type of Document Master's Thesis Author Ricle Mayorga, Patricia Author's Email Address patyricle@hotmail.com URN etd-04232007-125058 Title Ethnic Media and Identity Construction: Content Analysis of the Visual Portrayals of Women in Latina and Glamour Magazines Degree Master of Arts Department Communications Advisory Committee
Advisor Name Title Jaye Atkinson Committee Chair Mary Ann Romski Committee Member Merrill Morris Committee Member Yuki Fujioka Committee Member Keywords
- ethnic media
- Hispanics
- Latinos
- women
- visual portrayals
- images
- magazines
- ethnic identity
- content analysis
- Latina magazine
Date of Defense 2010-04-13 Availability unrestricted Abstract Media are powerful agents of socialization; mediated images affect individual and group behavior as well as inter-group attitudes. In the case of the Hispanic/Latino community in the U.S., frequently underrepresented and stereotyped in mainstream media, identity politics and perspectives of self-representation are complicated by the vast diversity of this membership. This project analyzed the current discourse on Hispanic/Latino ethnic identity proposed by Latina magazine and its social standing in relation to the mainstream culture. A quantitative content analysis that compared Latina’s visual portrayals of women to the female portrayals found in the mainstream magazine Glamour suggested that Latina constructed a homogenized and non-conflictive identity for Hispanic/Latino women; an identity that supports U.S. dominant discourses on ethnicity and race and is subjugated to marketing practices.Files
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