Type of Document Master's Thesis Author Saghini, Karen URN etd-06272008-132336 Title UPS AND ZOO ATLANTA: A CASE STUDY ON CORPORATE SOCIAL RESPONSIBILITY Degree Master of Arts Department Communications Advisory Committee
Advisor Name Title Arla Bernstein, Ph.D. Committee Chair Jaye L. Atkinson, Ph.D. Committee Member Yuki Fujioka, Ph.D. Committee Member Keywords
- UPS
- Zoo Atlanta
- Consumer Behaviors
- Consumer Attitudes
- Philanthropy
- Corporate Social Responsibility (CSR)
Date of Defense 2008-04-16 Availability unrestricted Abstract This thesis is designed to explore consumer attitudes and behaviors toward corporations that engage in socially responsible practices. The goal of this project was to determine if there was a relationship between a company’s perceived reputation for social responsibility and attitudes and behaviors that would favorably impact the company. Specifically, the project uses a case study of UPS and its support of Zoo Atlanta to further test these relationships in a true-to-life scenario. The findings reveal implications for corporate communication efforts in two ways: first, by serving as a framework to evaluate future corporate giving programs and to better understand company reputation; and second, by understanding the importance of strategically positioning one’s company as a good corporate citizen.Files
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