Type of Document Master's Thesis Author Marske, Sarah Lindley Author's Email Address slmarske@gmail.com URN etd-07172008-150717 Title PLAZA FIESTA: A RE-IMAGINED HOMELAND CONTRIBUTING TO LATINO IDENTITY AND COMMUNITY Degree Master of Arts Department Communications Advisory Committee
Advisor Name Title Dr. Leonard Teel Committee Chair Gregory Gullette Committee Member Hongmei Li Committee Member Jeffrey Bennett Committee Member Keywords
- Latinidad
- Identity
- Community
- Homeland
- Hispanic
- Latino
- Latinismo
Date of Defense 2008-06-03 Availability unrestricted Abstract This study analyzes the relationship between Plaza Fiesta, a Latino shopping centerlocated in Atlanta, Georgia, and concepts of Latino identity and community formation among
immigrants in a U.S. city. It is focused specifically on the complexities of identification for Latin
American immigrants, who relate in various ways to Plaza Fiesta. One chapter explores the
relationships between product consumption, marketing, spaces, and memory in the production of
hybrid identity formations. Another chapter considers the relationship between pan-ethnic Latino
identity construction and notions of belonging and not belonging for these Latin American
immigrants. The final chapter adds to knowledge about identity by analyzing the complexities
and contradictions based on interviews, questionnaires, and observations at Plaza Fiesta.
Moreover, this paper examines the importance these topics have with immigration issues and
U.S. society. Overall, this paper suggests that Plaza Fiesta plays a role in establishing a sense of Latino community in Atlanta.
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