Type of Document Master's Thesis Author Hancock, Jr., Jerry R. Author's Email Address jhancock3@student.gsu.edu URN etd-11212008-133730 Title Dixie Progress: Sears, Roebuck & Co. and How It Became An Icon In Southern Culture Degree Master of Arts Department History Advisory Committee
Advisor Name Title Dr. Clifford M. Kuhn Committee Chair Dr. Glenn T. Eskew Committee Member Keywords
- Southern consumers
- Southern culture
- Agricultural Foundation
- Roebuck & Co.
- Sears
- Mail order catalogs
- Atlanta Farmers' Market
Date of Defense 2008-11-18 Availability unrestricted Abstract This study will investigate Sears, Roebuck & Co. and the special relationship it established with the South during the first half of the twentieth-century. The study will examine oral interviews with former employees, southern literature and customer letters from the region in an effort to better understand how Sears became more than just a friend to the poor dirt farmers of the South; it became a uniquely southern institution.Files
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